“Retail therapy” for a multimillion mixed-use and entertainment destination
This client was on a mission to fill a blank retailer canvas with the best tenant mix and, ultimately, redefine what a mixed-use development can be.
Location
Forsyth County, GA
Value
$500 million
Spotlight
Property Management, leasing services, property marketing & tenant coordination
Size
455,000 s.f.
Halcyon is a US$500 million, 135-acre mixed-use development envisioned to become the densest, most walkable and profitable retail destination in the Forsyth/North Fulton submarket.
This exciting project by RocaPoint Partners boasts a myriad of features and weaves together nature with a carefully curated mix of dining, shopping, and leisure offerings. Phase one, which opened fall 2019, includes a massive 170,000-square-foot retail village with a 38,000-square-foot luxury dine-in CMX CinèBistro, a Market Hall and full-service and fast casual restaurants with chef-driven concepts, curated fashion boutique tenants, fitness and home furnishings, 150,000 square feet of office space, 665 new homes and apartments, 50 acres of dispersed greenspace and over 1,500 parking spaces. The second phase is now complete with additional retail and 58,000 square feet of office space, as well as a two-story, 23,0000-square-foot fitness center, The Forum Athletic Club, that opened in February 2022. The Embassy Suites by Hilton Halcyon hotel is expected to open in early 2023.
Curating the ideal mix of retail tenants for such a huge complex with an equally grand vision, for sure, is not a walk in the park. But when Halcyon’s developer was looking for someone to bring great ideas from concept to reality, we knew: that’s an endeavor we can get behind.
Redefining a mixed-use development
Our leasing experts worked closely with RocaPoint Partners to come up with the most suitable and innovative merchandising strategies for an affluent retail destination that highlights the beauty of the natural setting combined with contemporary charm.
Achieving the ideal tenant mix
To attract the right retail tenants into Halcyon, we diligently built on our existing relationships with retailers and tapped into our local market expertise. In one of the fastest growing counties in the country, there was a strong demand for better restaurants, a diverse F&B mix and fresh concepts. All our efforts led us to finding and winning dining operators, experienced chefs, and new-to-market concept retailers — exactly the types of tenants planned for this development.
Our leasing and marketing experts also teamed up to craft a unique leasing story that echoes Halcyon’s vision. The results of our teams’ collaboration are, to say the least, beyond what we imagined. Since opening in fall 2019, more than 30 retailers and restaurants have made Halcyon their home.
