Global tourism & destination advisory

Featured services

Destination planning
Stewardship & sustainable tourism
Tourism readiness index
Venue feasibility and optimization
Tourism product development & advisory

Destination planning

Our team specializes in long-term destination master and strategic planning for destinations worldwide. By layering data and engagement, we support shaping the future of destinations.

Tourism development consulting
Master plans
Strategic plans
Organizational positioning and governance
Regional and cluster planning
Competitive positioning
Benchmarking analysis

Stewardship & sustainable tourism

Utilizing our Resilience and Sustainability Scorecard, we develop customized solutions that promote sustainable practices and balance economic growth with environment and community well-being.

Stewardship plans
Resilience & sustainability scorecard
Certification advisory support
Quality of place

Tourism readiness index

Our industry-leading platform evaluates the potential and future needs of the tourism ecosystem. By identifying strategic focus areas, Index outcomes guide decisions for public and private sectors.

Current state of tourism review
Tourism infrastructure assessment
Gap analysis
Lodging inventory analysis
Policy review
Leisure market performance
Smart growth metrics

Venue feasibility and optimization

Our proprietary approach to venue optimization, feasibility, and financial modeling for signature destination assets determines viability and ensures long-term operational success.

Convention center optimization
Convention center asset management consulting
Convention center governance & operations
Feasibility & financial modeling services
MICE impacts

Tourism product development & advisory

Data-driven outcomes from our proprietary platforms position destinations for strategic development and investment to create innovative and diversified tourism offerings.

Demand driver scorecard
Leisure event strategy
Investment attraction strategy
RFI/RFP process facilitation
Gap analysis
Asset development
Competitive positioning

What sets us apart

Our experts leverage their global reach to deliver customized local solutions.

We are industry veterans

We have been in your shoes and understand our clients’ values and stakeholder needs. JLL achieves successful, sustainable, tourism plans through innovative solutions to get things done the right way, the first time.

We are committed to excellence

We innovate to improve the industry, offering custom solutions for smarter tourism investments with positive local impact. Understanding the dynamics of destinations and partnering with leading organizations, we set best practices for our clients.

We are fueled by the power of data

With WTTC collaboration, we've developed the Tourism Readiness Index, the sole data-based tool for destination positioning analysis. Our products employ data analysis to evaluate destinations, benchmark success, and achieve sustainable outcomes.

We are active listeners

Through our unique facilitation model, we excel at synthesizing extensive feedback from diverse stakeholders. Our inclusive process fosters community synergies in urban and rural areas of any size, delivering effective outcomes.

We are passionate about implementation

We pride ourselves on seeing things through. Successful destination development and management require strategic implementation plans. Our specialty lies in finding innovative, financially sound, resilient, and socially responsible solutions.

We know what development takes

We are the trusted choice for destination, venue, asset, and organization development. Collaborating with top-tier architects, developers, investors, and industry partners, we support clients' visionary ideas by finding the right path forward.