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What’s driving the Houston market?

A renter-friendly market, a growing, diverse population and strong investor demand make Houston an attractive investment opportunity

With one of the nation's fastest-growing populations and economies, Houston has emerged as a compelling commercial real estate investment hub. But before you invest, you need to truly understand what's driving the Bayou City to guide your decisions.

We've gathered the need-to-know insights across apartments, office, industrial and retail that will give you a crash course in the trends shaping the Houston metro. 

Here are some highlights:
  • Home to one of the nation's most affordable rental markets with a 21% rent-to-income ratio, the city added nearly 140,000 new residents from 2022 to 2023
  • Private investors are seizing marquee office properties at a discount, including properties in Houston's CityWest Place and San Felipe Plaza
  • While there are fewer properties under construction, Houston's industrial market is setting records, leading the U.S. in Q1 2024 net absorption
  • Retail’s supply/demand imbalance has allowed landlords to increase rents by a robust 6.5% as space remains scarce for expanding tenants and new retailers entering the market.
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