Views

What’s driving the Houston market?

Robust job gains, a growing, diverse population and strong investor demand make Houston an attractive investment opportunity

With one of the nation's fastest-growing populations and economies, Houston has emerged as a compelling commercial real estate investment hub. But before you invest, you need to truly understand what's driving the Bayou City to guide your decisions.

We've gathered the need-to-know insights across apartments, office, industrial and retail that will give you a crash course in the trends shaping the Houston metro.

Here are some highlights:

Home to one of the nation's most affordable rental markets with a 21% rent-to-income ratio, the city added nearly 100,000 new residents from 2023 to 2024
Q2 2024 saw eight total trades across Houston with an average deal size of $19M.
While there are fewer properties under construction, Houston's industrial market is setting records, leading the U.S. in net absorption.
Retail’s supply/demand imbalance has allowed landlords to increase rents by a robust 4.5% as space remains scarce for expanding tenants and new retailers entering the market.

Fill out the form to download the research

First Name *

Last Name *

Email Address *

Company *

Title *

Country *

I would like to receive JLL research, trends & insight and news.

PRIVACY NOTICE

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of dealing with your inquiry.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.