Research
Shoppers budget big on holiday cheer
Holiday shopping report 2024
September 26, 2024
Contributors:
- Keisha Virtue
It’s the most wonderful time of the year. Many Americans enjoy family, feasting and fun, and head to the holly-bedecked stores to cross off their holiday lists.
This year, consumers plan to budget big, enjoying the in-store shopping experience, stocking up on holiday décor and food and buying gifts for loved ones and themselves.
In this report, we look at how people across the country plan to shop during the holiday season. We surveyed 1,017 consumers online in August and found notable differences in when and how they will shop, and how much they plan to spend.
Download the latest retail research report now to learn more.
