Research

Celebrity backed restaurants sweep across North America

In a competitive market, having a famous face helps cut through the clutter.

May 20, 2024
Contributors:
  • James Cook
  • Keisha Virtue
  • Saul Lua
  • Heli Brecailo

Discover how star power is transforming the food and beverage landscape in North America. From chefs and actors to musicians and athletes, celebrities are leveraging their fame to make waves in the competitive restaurant industry.

In our latest report, we delve into the fascinating rise of celebrity-backed restaurants, their marketing potential, their locations, motivations behind these ventures, and much more. Find out how this trend has evolved from 2019 to 2024, illuminating key insights into the culinary passions of celebrities and their impact on local economies and tourism. Gear up for a deep dive into fame, food, and finance in the ever-evolving world of celebrity restaurants.

 ​Download the latest retail research report now to learn more. 

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