Research
The Rise of Celebrity Retail
The impact of star power on retail real estate
July 20, 2023
Contributors:
- Ebere Anokute
- James Cook
- Keisha Virtue
- Saul Lua
- Heli Brecailo
Celebrity-driven retail is not new. Cases of celebrity owned retail brands date back to at least the 1800s. But what was once a relatively minor trend has now blossomed in recent years. Today, a growing roster of celebs are launching brands online.
For this report, we explored retail brands founded, owned, and operated by celebrities, with a particular focus on the role of brick-and-mortar retail in their growth strategies. Through our research, we were able to identify distinct stages of what we have termed the “lifecycle” of celebrity retail brands.
Download the latest retail research report now to learn more.
