As the Vice President of Tourism and Destination Advisory at JLL, Shirin brings over a decade of experience in implementing creative strategies for destinations worldwide. Her expertise spans destination master planning, tourism strategic planning, and sustainable tourism development. Shirin's approach involves comprehensive assessments and stakeholder alignments to drive community engagement, socioeconomic growth, and efficient destination management. With a strong background in international relations, policy, and data analysis, she has successfully led over 25 strategic and master plans across North America and contributed to global projects in Canada, Italy, Japan, and beyond. Shirin's work focuses leverages her extensive knowledge of tourism and sustainability trends to create tailored solutions for diverse communities and tourism organizations.
