Westbridge, FCP tap JLL to lead office leasing and property management for Westside Paper

ATLANTA, June 27, 2024 — Westbridge and FCP have awarded office leasing and property management to one of Atlanta’s largest real estate services firms, JLL. The adaptive reuse project in Atlanta’s West Midtown is home to unique, locally-owned and operated retail destinations, including Elsewhere Brewing’s Greenhouse Taproom, El Santo Gallo, Asian fusion restaurant Bar Diver and all-day breakfast hotspot Pancake Social. The partnership recently announced long-term leases with Atlanta’s largest caterer, Proof of the Pudding and Construction Resources, which will open its 50,000-square-foot flagship showroom in Westside Paper later this year.

"Westside Paper has landed great operators because we are local operators. Westbridge has been here for more than three decades and plays an important role in what Midtown is today,” said Chris Faussemagne, Managing Partner, Westbridge. “As Atlanta picks up momentum in office leasing, we selected a team to refocus how we are positioning ourselves to match our momentum on the retail side.”

JLL Executive Vice President David Horne and Senior Vice President Caroline Fisher will lead office leasing, while Senior Vice President Amanda Madrid will oversee property management. Bridger Properties’ Senior Vice President Shelbi Bodner will continue to handle retail leasing.

"Companies are continuing to gravitate to activated, mixed-use destinations due to the long-term appeal of having incredible retail and entertainment concepts right outside their office,” stated Horne. “Westside Paper has been reimagined into an unparalleled mixed-use environment. Its location, amenities and connectivity make it a clear choice for tenants seeking a creative and engaging work environment."

Located at 950 W Marietta Street, Westside Paper is a 70-year-old former paper plant that has been transformed into a large-scale adaptive reuse project. Spanning 15 acres, it features flexible, collaborative spaces, large windows and exposed brick walls. The development also offers tenant-exclusive outdoor meeting space and provides up to 125,000 square feet for office tenants. It is on the Atlanta BeltLine Westside Paper Spur and in close proximity to the Georgia Institute of Technology and the Midtown business district, making it an optimal location for the next-generation workforce. In addition, Westside Paper has the capacity to accommodate a future phase of office development.

The mixed-use destination is centrally located in the burgeoning hub of West Midtown, offering exceptional access to shopping, dining, art and entertainment. Its extensive infrastructure includes access to 5,713 acres of surrounding trails and parks. Just eight minutes from I-75 and ten minutes from Midtown and Downtown, the property also provides easy access to Buckhead through back routes, helping residents and visitors bypass traffic.

According to JLL research, Atlanta has maintained a healthy level of office leasing, with 2023 seeing the second-highest annual square footage leased in the past five years. JLL experts report that office users are showing increased interest in leasing space at mixed-use projects like Westside Paper that offer a dynamic retail experience. With the construction pipeline at historic lows and no groundbreakings on the horizon, demand for new, well-located space is expected to intensify.

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