News release

Greenville's Water Tower Apartments sells for $45.4M

JLL Capital Markets secures sale and financing of luxury multifamily property along popular Swamp Rabbit Trail

February 18, 2025

Gréta Kieras

Senior Associate, Public Relations
+1 949-930-8498

CHARLOTTE, Feb. 18, 2025 –  JLL Capital Markets announced today that it has secured the $45.435 million sale and financing of Water Tower Apartments, a 233-unit luxury multifamily property in Greenville, South Carolina.

JLL represented the seller, Urban Realty Partners. The buyer was Hathaway Companies. JLL also represented the borrower, to originate the acquisition loan on behalf of the buyer.

Water Tower Apartments, located at 1000 Water Tower Cir., offers residents an exceptional living experience with direct access to the popular 28-mile Swamp Rabbit Trail. The community's prime location provides easy connectivity to downtown Greenville and its thriving business district.

Greenville, South Carolina is a thriving city located in the Upstate region, situated halfway between Atlanta, Georgia and Charlotte, North Carolina. Known for its vibrant downtown area, innovative business climate, and high quality of life, Greenville has become a hub for advanced manufacturing, automotive industries and technology firms.

Water Tower Apartments, built in 2024, offers a mix of studios, one-, two- and three-bedroom units, with an average unit size of 741 square feet. At the time of sale, the property was 10% occupied as it had recently received its certificate of occupancy in December and was in the lease-up phase. Units feature high-end finishes including resilient wood-style flooring, work nooks with built-in desks, gourmet kitchens with designer cabinets and quartz countertops, stainless-steel appliances and luxurious bathroom finishes. Residents can enjoy best-in-class community amenities, including direct access to the popular 28-mile Swamp Rabbit Trail, providing an exceptional living experience in a walkable entertainment district just outside of downtown Greenville.

JLL Capital Market’s Investment and Sales Advisory team representing the seller was led by Managing Directors John Gavigan and John Mikels and Associate Chase Monroe. JLL’s Debt Advisory team was spearheaded by Director Brad Woolard and Managing Director Taylor Allison.

"The sale of Water Tower Apartments demonstrates the continued investor interest in high-quality multifamily assets in growing markets like Greenville," said Gavigan. "The property's exceptional quality, strategic location on the Swamp Rabbit Trail, and Greenville's strong economic fundamentals made this an attractive acquisition opportunity in today's market."


About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 111,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

About Urban Realty Partners

Urban Realty Partners is a development company that specializes in creating well-planned mixed-use urban projects. Their focus is on enhancing neighborhoods by providing high-quality spaces for living, working and shopping.

About Hathaway Companies

The Hathaway Companies, a group of premier full-service real estate enterprises in the Southeast, have created over $1 billion in assets during their 30-year history. Their subsidiaries—Hathaway Development, Hathaway Construction Services and Provence Real Estate Management—are known for delivering excellent service and significant return on investment.