Home security and safe company to open new retail concept

LOS ANGELES, September 18, 2023 –– With the growth of brick-and-mortar retail concepts, JLL announced today that MODLOCK has signed a 1,680-square-foot lease at 15 East Holly Street in Pasadena, California. MODLOCK is an innovative retail concept that redefines home safety and security. It offers a contemporary approach, featuring an experiential showroom that showcases cutting-edge AI-driven security tools. Additionally, MODLOCK proudly serves as licensed dealers for trusted brands like Liberty Safe, Alarm.com, Google Home, and more.

“At MODLOCK, we prioritize delivering a personalized and immersive shopping experience to homeowners,” said Frank Renfro, MODLOCK CEO. “Our showroom will allow customers to try before they buy, empowering them to make informed decisions about their security needs. Additionally, we are committed to not only offering exceptional products but also providing robust service support through partnerships with trusted companies in the industry.”

Frank Renfro went on to say “In a rapidly evolving landscape where traditional door locks are being replaced by digital counterparts, police departments advocate for video-verified alarm systems, disruptive AI security solutions emerge, and the demand for a reimagined locksmith store has never been higher.”

JLL’s Houman Mahboubi and Marisa Renfro represented MODLOCK in the lease. The landlord was represented by Hoss MacVaugh of MacVaugh & Company.

“As the only Liberty Safe exclusive safe dealer in Southern California, MODLOCK wanted to open a showroom that had access to multiple transportation corridors and neighboring communities,” said Houman Mahboubi, JLL Managing Director. “The company likes the visibility this property provided.”

Renfro continued by saying “MODLOCK is planning to build out a region-wide retail footprint with robust service companies to support the retail units.”